Customers & Marketing
Marketing with Empathy during a Global Crisis
Reshape your marketing approach for this crisis.
Staying Connected to Customers during COVID-19
Retain your existing customers and engage new audiences.
External Resources
There is an abundance of external resources available to assist small business with customer engagement and retention.
Digital Marketing Strategy Template
Digital Treasury
A digital marketing strategy is a plan that outlines your goals, target market, and the online channels you’ll use to reach this market. This article provides a simple 8-step digital marketing strategy template for time-poor small business owners.
How to Perform SEO in Australia
Digital Treasury
Increase the free traffic flow from Google organic searches to your website. More traffic to your business website can mean more customers, leads, and credibility on Google search results. This article provides a step-by-step guide on how to achieve this.
How to Boost Your Google Map Ranking
Digital Treasury
This article shows you how to boost your Google Map Ranking in Australia, including researching location-based keywords, your Google My Business profile, and embedding the Google map on your business website.
The Business Resilience program is designed to assist Victorian small businesses affected by COVID-19. Support includes free access to online workshops and resources.
Business Resilience Workshops
Eligible participants can attend free virtual workshops on topics pertinent to the impacts of COVID-19 on small business. This includes strategy and resilience, finance and technology, customers and marketing, human resources, and mental health and wellbeing. Visit our Business Resilience Workshops page for upcoming topics and booking links.
The Business Resilience program is delivered by Melbourne Innovation Centre and the Digital Solutions program.
