Why: Simply having a website does not mean that your business will show up in Google searches. Search Engine Optimisation (SEO) will help to ensure potential customers can find you online. We will go through different online tactics, including the differences between Black Hat SEO and White Hat SEO. This workshop explains search engine listings, web analytics, Google Keyword Planner, and the conversion of visitors to leads.
In this workshop, you will learn:
- Why SEO is critical for your business’ success through online searches
- Structuring web content to make it SEO friendly
- How to find the best Keywords by using Google Keyword Planner Tool
- The benefits of customizing your Meta-Descriptions
- Google My Business and how it can help your presence
- Tactics to optimize you website for better traffic conversion
- SEO tips – what to do and what not to do
Ensure your business can be found in Google and register for this workshop today!