Presenter: Vivian Vo, Digital Marketer
It is vital that your business website shows up in Google searches. Search Engine Optimisation (SEO) will help potential customers find you online – with keyword strategy a top method of improving the likelihood of your website displaying in search engine results.
In this workshop, you will learn:
- Why SEO is critical for your business’ success through online searches
- Structuring web content to make it SEO friendly
- How to find the best Keywords by using Google Keyword Planner Tool
- The benefits of customising your meta-descriptions
- Google My Business and how it can help your online presence
- Tactics to optimise you website for better traffic conversion
- SEO tips – what to do and what not to do
This workshop will place an emphasis on keywords, discussing web analytics and Google Keyword Planner, but will also cover different SEO tactics, such as desirable content, website updates, and links.
Ensure your business can be found in Google and register for this workshop today!