• Geelong Small Business Hive (map)
  • 108 Gheringhap Street
  • Geelong, VIC, 3220
  • Australia

Applications Close 23 March 2018 at 11:59pm AEST

Program Benefits

  • Intensive business workshops
  • Introduction to network of business experts and mentors
  • 3 months membership to the Small Business Hive Coworking Space
  • 3 months free access to events
  • One-on-one tailored business mentoring 

Program Fee

$595 AUD (GST incl.)

Program Outline

WEEK 1: 

Ideation, Innovation, and Business Model Development

Use your strong business model to communicate to potential investors, supporters, or partners. The business model is at the core of any successful business and is dependent on developing values that relieve your customers’ pain points and work more effectively than your competitors.

In summary, you will learn:

  • How to develop a strong business model
  • How to develop a business plan
  • The nine key elements of the business model canvas
  • How to address customer pain points
  • How to work more effectively than your competition


Design Thinking & Market Validation

Design Thinking applies a human-centric approach to business development. The process begins with your target market, and using empathy as a foundation, you to build a product or service to solve a real-world problem.  This workshop will ignite your creativity and generate out-of-the-box thinking by teaching the rules of the design thinking process and applying powerful tools to immediately increase your creative output.

In summary, you will learn:

  • How to implement a Design Thinking process
  • How to increase your creative output
  • How to use empathy as a base for solving problems
  • How to assess and validate demand for your business


Online Marketing & Social Media

This workshop will explain how to boost web traffic, email queries, and sales, which will consequently build significant connections with customers and encourage brand loyalty.

In summary, you will learn:

  • How to increase web traffic to your eCommerce website
  • How to find customers and track data on social media
  • Which social media platforms are best for your business
  • How to develop a digital marketing strategy
  • How to develop effective email marketing campaigns

WEEK 4: 

Website Design, Branding, and Online Platform

This workshop will go through the necessity of branding and the main components of a website build, including functionality, navigation, and user experience. You will consider which eCommerce platform is best for your business, which kind of theme/template to use, and any required additional functionality in the forms of plugins and extensions.

In summary, you will learn:

  • How and where to buy domain names and website hosting
  • How to effectively structure an eCommerce website
  • Required functionality for your unique business needs
  • Online branding considerations
  • How to be diligent about cyber security


Customer Centricity & Selling to Grow

Customer centricity means more than just offering great customer service, it means offering a great experience right from the customer’s awareness stage, to the purchasing stage and finally through to the post-purchase stage. In this workshop, you will establish a ‘customer journey map’ for your business and explore the benefits and challenges of becoming a customer-centric business.

In summary, you will learn:

  • How to create a customer journey map
  • The benefits and challenges of becoming customer-centric
  • How to execute an effective sales process
  • How to effectively manage customers via CRM
  • How to develop an elevator and networking pitch for your business
  • Confidence to sell your business when speaking with others