Mistruths Women in Small Business Believe

Mistruths Women in Small Business Believe

We have recently begun advertising our fourth coworking space (check it out here now!), and desks are beginning to fill up. Amidst the excitement of our new space becoming an active hub, I was initially unaware of just how strong the male presence was in comparison to females. And it got me wondering: where are all the ladies at?

According to recent ABS studies, women make up 34% of small business owners in Australia, which represents a 46% increase in the past two decades. In other words, ladies – we’re getting somewhere. This is great news and it is worth celebrating! YAY!

But what more could we be doing to increase this number? What is preventing women from taking a leap and manifesting the idea we’ve had brewing for months and months? In our years of working with small business owners, we at MIC have observed that often women are victims to society’s misbeliefs. These misbeliefs are repeated to us, over and over, until we start to believe them, begin telling them to ourselves, and worst of all: we let them prevent us from taking action.  

1. You’re way too busy to make it work

This first misbelief is particularly targeted at full-time mums who are chasing around small toddlers or teenage kids. If you’re getting a bit restless at home with only your offspring to keep you company, then don’t be disheartened. Research shows that “mumpreneurs” are in fact more effective with their time then most full-time employees. No one nails time management like a mother! If you have a passion, it is possible to commercialise it. Don’t get us wrong, it’s going to be a challenge and you can’t be scared of hard work – but, trust us, it will be rewarding.

2. People don’t take mumpreneurs seriously

small business owner mum

Unfortunately, this has a small amount of truth to it. Some people, and sadly it can be our friends and family, think that these ventures are created to keep us busy and make us feel useful, with no financial benefits. This is your chance to prove them wrong. Show them that they shouldn’t underestimate the power of a determined lady and her laptop. In theory, it’s only these people you need to convince (and yourself!). If people love your product or service, they won’t care if you’re in an office, a park or your living room, they’ll buy your product because they can’t live without it– not because they feel sorry for you.

 

3. You’ll never have a healthy work-life balance

A healthy work-life balance is about making a choice. It’s about planning to have a weekend – and sticking to that promise. It’s about working on responding to emails for two hours after work/uni /yoga/putting the kids to bed and then turning your laptop off and relaxing. It’s setting rules and sticking to them. For some people, it’s allowing home to be the place you switch off, and finding a completely different environment to work. Facilities such as our new Greensborough coworking space with easy access to schools, childcare and gyms, as well being surrounded by other like-minded small business owners and mentors, are perfect for women who want to leave work at work (whether full-time or part-time). It truly is possible to have a healthy work-life balance when you run your business. We’ve seen it. Be the person who achieves success because of the boundaries she sets.

Let today be the day you take a risk. Write down a business plan and take action. Feel free to call us if you’re seeking mentoring, office space or events. We’re always keen for a chat!

3 Things You Need to Stop Doing as a Small Business Owner

3 Things You Need to Stop Doing as a Small Business Owner

Working tirelessly to stay on top of the upkeep of your small business is like running an endless marathon – you’ll never reach the finish line. If you don’t create time to work on improving your business and searching for opportunities to reach new markets, you will remain stagnant and only ever have small wins.

Here are the three things you need to stop doing as a small busines owner.

Startups to Work for Talented Millennials (and vice-versa)

Startups to Work for Talented Millennials (and vice-versa)

A startup’s wealth lies in its team – which is an issue if you struggle to attract top talent. Take the lead of Melbourne-based small tech firm Scan-Xpress and ensure your startup or small business is millennial-friendly.

 

David Purser graduated from RMIT University with First Class Honours in December, 2016, with a Double Bachelor Degree of Aerospace Engineering (Honours) and Business Management. He completed an internship at Airbus Defence and Space in Germany and is on the VicHyper team that competed in the SpaceX Hyperloop Pod Competition – the only Australian team to reach finals in Texas and subsequently progress to the second phase.

David is focussed, intelligent, and ambitious – and is currently working as an Application Engineer at small tech Melbourne firm, Scan-Xpress.

Traditional Craft Thrives on Modern Technology

Traditional Craft Thrives on Modern Technology

Bern Chandley is a sole-trader furniture maker based in a workshop at the Melbourne Innovation Centre – and he has a humble 38.4k Instagram followers.

Instagram is predicted to overtake Twitter as marketing platform in 2017. With over 500 million active monthly users and 48.8 percent of U.S. brands using it to engage customers, it has well and truly established itself as a platform of social discovery.

Christmas Marketing Starts Now

Christmas Marketing Starts Now

Although October seems too early to contemplate Christmas, now is the time to brainstorm seasonal marketing campaigns. This once-a-year opportunity to put your business in front of new customers deserves forward planning.

You might want to focus on maximising immediate sales, but the Christmas rush can be a powerful time to gain loyal customers. Invest a little more time now and be rewarded with repeat purchases well into the future.

Depending on your business, you could take marketing in many directions. We’ve shortlisted some suggestions to get the ideas pot bubbling.

How to Retain Your Team

How to Retain Your Team

Management is difficult, especially when it comes to setting boundaries. It’s like a professional version of parenting – how do you strike the right balance of freedom and discipline? It’s not an easy task, but there are certain workplace rules that can turn managers into dictators – and that’s when good employees start leaving.

Remember that people like to be trusted.

How to Build a Successful Startup Team

How to Build a Successful Startup Team

It’s time to hire your first employee.

A critical moment, for not only will you suddenly be responsible for someone else’s livelihood, but the successful candidate could make or break your business. The right person will double the speed of your operations, hurtling you closer to your end goal. The wrong person…well, they could cause a setback. 

Small business to drive tech employment growth in Victoria

Small business to drive tech employment growth in Victoria

When you walk past an office and see someone 3D scanning a 300 year old Japanese samurai sword, you feel compelled to step in and learn more. This is an average working day for Scan-Xpress cofounder, Kevin Warwick.

“3D scanning is a rapidly evolving industry. We service design, manufacturing and engineering departments of small to large companies and a range of private clients to assist with their product development.” Warwick says.