Fighting Pollution in Melbourne’s Water

Fighting Pollution in Melbourne’s Water

Melbourne has some of the best drinking water in the world. Clear, clean water runs so effortlessly from our taps, we take that quality for granted. Victorian water is tested regularly to ensure it meets strict quality requirements—and MIC Greensborough business Bio2Lab undertakes such quality monitoring and assessment. 

Meet the Coworking Community at MIC Greensborough

Meet the Coworking Community at MIC Greensborough

Our coworkers bring diverse professional skills to MIC Greensborough, working collaboratively within MIC's shared working spaces contributing to our start-up and small business community. 

This month, we’ve featured five coworkers.

How to Use Social Media Influencers to Promote Your Business

How to Use Social Media Influencers to Promote Your Business

Genevieve from MIC Greensborough client business Bake Mixes shares how she promotes her product range using social media influencers. 

Watch her video to learn how to boost your following on Instagram and Facebook. With almost 21k Instagram followers and 29k on Facebook, Gen has secured a strong audience using this strategy.

Green Roofs to Fight Urban Impacts of Climate Change

Green Roofs to Fight Urban Impacts of Climate Change

Michael Naylor, Managing Director of C. Fulton based at the Melbourne Innovation Centre in Alphington, is passionate about the environment. Determined to address this issue of urban heat radiation, Naylor has brought rooflite® to Australia—lightweight soil products engineered for a range of green roof applications.

Green roofs are layers of living vegetation installed on urban rooftops.

“Green roofs have a number of advantages,” Naylor explains. “They provide more capacity for agriculture in the form of urban vegetable gardens. They improve air quality by absorbing pollutants, reduce the risk of flooding, and regulate temperatures.”

Farmwall Cultivate Launch @ 200 George Street, Sydney

Farmwall Cultivate Launch @ 200 George Street, Sydney

It was excellent to see MIC client Farmwall launch their first corporate urban farm in partnership with Mirvac. Farmwall and Mirvac have co-created Cultivate—a pop up urban farm exclusive to the Mirvac community. The project will be held at one of Australia’s most sustainable buildings—200 George Street.

O-tix | Transforming the Events Industry

O-tix | Transforming the Events Industry

Online ticket sales is big business.

Australian online ticket platforms generated $289M in commission revenue in 2017 (IBISWorld). The majority of this revenue was reinvested into new functionality of online platforms to better serve eventgoers. Improving analytics capability and analysis of customer behavior is critical to successfully marketing and selling event tickets.

Melbourne-based startup O-tix recognised this 4 years ago, and has since developed event ticketing, registration, and lead-generation technology designed for consumer exhibitions, trade shows and conferences.

Global Health Strengthening

Global Health Strengthening

You’re on a babymoon holiday in Vanuatu—and you go into labour early. Where will you go to have the baby? Do you know which healthcare facilities are equipped and staffed for child birth? Until recently, such information wasn’t readily available—not for locals, healthcare professionals, or the countries themselves. Now, the free app and website Tupaia provides comprehensive supply chain information on healthcare facilities in the Asia Pacific.

Beyond Essential Systems provides healthcare consulting in developing countries, with a focus on procurement, distribution, and pharmaceutical consulting. In 2017, co-founder Michael Nunan managed the development of Tupaia—health resource and supply chain mapping for the Asia-Pacific region.

Innovating the Modular Containerised Data Centre

Innovating the Modular Containerised Data Centre

The SI Systems Modular Containerised Data Centre provides portable, flexible, and reliable solutions for your IT expansion needs.

Arran Greenhalgh runs SI Systems at MIC Greensborough, a tech company specialising in IT infrastructure, data protection, software development, and custom-built tech solutions.

The Art of Digital Storytelling

The Art of Digital Storytelling

Matt de Moiser operates Pollen Interactive at MIC Northcote. While in the business incubator, Pollen has evolved into a full service digital agency.

“Our focus is sharing client stories,” Matt says, “stories that can spark emotions and hopefully inspire change.”

Machines Plus Deliver Tailor-Made Printing Solutions

Machines Plus Deliver Tailor-Made Printing Solutions

Machines Plus is a printing company providing Australian garment makers with high quality DTG (direct to garment) printers. Focusing on customer delivery, Machines Plus delivers solutions to businesses with a wide range of needs, providing water based, dye sublimation, solvent and UV printing options.

Gus Altmann, Founder and Product Specialist of Machines Plus, established the company after working in the printing industry for 15 years. A graphic designer by trade, he attended Mackenzie University in Brazil before moving to Australia and working with brands such as Canon, Roland DG, Mutoh and DTG.

Startup with Sustainable Life Cykel

Startup with Sustainable Life Cykel

Melburnians love café culture, but did you know that coffee grounds end up in anaerobic landfill, which prevents decomposition, ultimately turning our caffeine consumption into methane emissions? MIC’s newest startup, Life Cykel, is reusing the waste of our urban tastes to create sustainable, high-protein food – mushrooms!

Wild Melbourne Preserving Nature's Future

Wild Melbourne Preserving Nature's Future

Not-for-profit Wild Melbourne is dedicated to enhancing the Victorian public's understanding of native Australian wildlife, science and environmental matters. Focusing on inspiring and enabling people to seek their own intimate connections with nature, Wild Melbourne’s ultimate objective is to protect the world.

Instigating this level of cultural shift within communities is not an easy task, yet the world is facing a growing environmental crisis that can’t be ignored. Simultaneously, we are facing a societal crisis of disengagement and depression, fatigue and frustration that also must be addressed.

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“We are now learning about nature’s role in our mental and physical wellbeing,” says co-founder Leonardo Guida, Wild Melbourne’s Community Operations Manager. “It’s more important than ever that we grow and maintain strong connections with natural environments.”

Wild Melbourne understands that nature needs us as strongly we need it. And the team is intent on spreading the word.

“There is no ‘one size fits all’ approach to caring about the environment or interacting with the great outdoors”, says Leonardo. The team find that the best way to incite a response is to promote personal connections with nature that are relevant and unique to individuals. 

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Through articles, community events and school talks, Wild Melbourne aims to educate communities on the changing environment. This new information will act as a catalyst for change in the way people relate to the environment and will therefore make an impact on the wider world.

“It’s a fantastic thing to witness people discover something about the natural world they never really understood before,” says Managing Director Chris McCormack.

Wild Melbourne boasts an incredibly diverse and passionate team, primarily individuals trained in the biological sciences, whose skills are utilised through film, sound and storytelling to produce engaging and informative content.

While the majority of the team are volunteers, Wild Melbourne has made a move toward establishing their organisation by employing one full-time staff member and setting up residence in Melbourne Innovation Centre Greensborough. “We needed a place to grow and find our legs,” said Leonardo, “Melbourne Innovation Centre offered a welcoming environment with great support services that could aid us in doing this”.

Now well-established in the space, the team have been presented with many opportunities for growth. They recently received a grant from the Norman Wettenhall Foundation to produce a video series that highlights the hard work of Victorian community conservation groups. Titled Community Conservationists¸ this project aims to bring some much-deserved attention to five dedicated groups helping to protect and conserve Victoria’s natural heritage.

Wild Melbourne believes it is more important than ever that we grow and maintain strong connections with natural environments. Every individual is a unique opportunity to protect the world. A cultural shift may be a slow process, but it is also a vital step in bridging the gap between our community and our ecosystems.

As Leonardo says, “We hope to contribute to a cultural shift whereby people within our community consider themselves more and more a part of a bigger picture, and in turn, are willing to protect that picture.”