Russ Wood, long-term co-worker at MIC Northcote, is currently on a business tour in the U.S. With scheduled meetings in Los Angeles, New York, and Boston, he and his business partner are taking their clients to learn more about a new approach to delivering social and health service outcomes.
Russ and his business partner Dale run Latitude Network, a consulting firm that advises on performance-based contracts between service providers and government. We recently sat down with Russ to better understand what this means.
“At the moment,” Russ explained, “our social and health service system is contracted on an activity and output basis. Mental health, family violence, hospital funding and so on. Contracts are based on providing numbers—office opening hours, crisis accommodation occupancy rates, hours of mental health appointments delivered—not long-term change.”
Melbourne Innovation Centre has partnered with Whittlesea City Council to deliver the Ignite Program throughout 2019. In addition to workshops and breakfasts with guest entrepreneurs, Ignite recently hosted an exclusive bootcamp to support and develop local startups. MIC delivered this intensive training to finalists to prepare them for the Grand Pitch night—and we are delighted to congratulate 27Eight on winning the grand prize!
You can have the best product or service on the planet, but if your business marketing isn’t effective, new customers won’t find you and you’ll struggle to grow business revenue.
In the internet age, in order to attract new customers who are genuinely interested in buying a specific product or service, most small business owners realise they should be implementing a digital marketing strategy.
At the same time, most small businesses don’t have a mountain of money to invest in their digital marketing. Thankfully, in large part because of the power and reach of the internet, you don’t have to have a massive digital marketing budget to attract new customers.
Below, we’ve spelled out some of the key low-cost digital marketing channels for you to focus on when looking to start marketing your small business’ products and services.
Jacqui Harvey from Yarra Valley Gourmet Foods became a member of the ASBAS Digital Solutions program in early 2019. Her participation in the ASBAS Digital Solutions program has seen her attendance at four three-hour workshops, covering the topics SEO Foundations for Small Business, Boost Business with Facebook Advertising, Social Media Marketing 101, and Create Video Using a Mobile Phone.
Emily is founder of Bake It Box, a subscription service for DIY baking kits that contain pre-measured ingredients, tools, decorations, and instructions delivered to your doorstep. Emily’s goal is to inspire Australians of all ages and baking levels to have fun in the kitchen.
To open our breakfast, Emily talked about corporate life before starting her small business. She worked in business development in biotechnology, based in a statup environment in a big corporate institute. “I think that really sparked my interest in wanting to start a business from scratch and go out on my own,” Emily said.
Ryan Tilley and Huy Nguyen are unlocking beaches and off-road terrain with their innovative product, Gecko Traxx. The lightweight wheelchair tracks were inspired by a gecko foot, expanding when in contact with the ground, increasing in surface area, and stopping the tyre from sinking into giving surfaces.
Gecko Traxx can be fitted to any 24” wheelchair—by the user, while seated—with a simple roll and clip into place. The tyre returns to its thin profile at the top and sides of the wheel, in no way hindering the push-rim or the frame of the wheelchair.
Australia is facing a recycling crisis.
In 2018, China stopped taking our plastic waste, and earlier this year, India followed suit. The Australian Council of Recycling has warned that with Asian markets shutting its doors, our nation’s recycling is “greatly under threat”.
As a result, Australia is swiftly amassing waste without the resources to process it. Our few dozen processing plants (contrasting China’s thousands) are inundated with plastic bottles, coffee cups, and containers.
This news can be overwhelming and with loud public discussion about Australia’s recycling disaster, and how more needs to be done, it can be easy to overlook the companies in the background that are taking action.
Last month, MIC delivered our third Breakfast with an Entrepreneur event as a part of the IGNITE Program. Run in partnership with the City of Whittlesea, this breakfast series features a local successful startup each month and provides the opportunity for like-minded individuals at different stages of their venture to listen and learn about their journey.
Our guest entrepreneur in April was social entrepreneur and captivating storyteller, Koky Saly.
Koky is founder of social enterprise BeeKeeper Parade and the charity BabyTree Projects. His mission is to improve education in Cambodia and assist in creating a sustainable planet.
The UN has stated that 68% of the world population is projected to live in urban areas by 2050. A frightening figure when we consider the devastating impact cities currently have on the environment. In terms of agriculture, sustainable development will not be enough to protect the ecosystems that provide the resources for our sustenance.
In an urbanising world, our future rests heavily on regenerative development—human development that actively heals and regenerates the earth. On a scale the slides from degenerative to regenerative, sustainable sits directly in the middle. While the push for a more sustainable planet is important for hauling us away from degeneration, we don’t have the luxury of settling for neutral impact.
We must regenerate—create conditions conducive for all life to thrive.
Specialising in the creation of beautiful high-quality sustainable furniture, Jarryn Allen has built a business that he loves. JR Bespoke Designs is big news in 2019 and scaling fast with over 40k followers on social media and a new factory and showroom in Preston.
For years before establishing his business, Jarryn, a skilled carpenter, would spend his spare time handcrafting furniture in his home garage for himself, family and friends. It was when this ‘hobby’ resulted in regular orders, Jarryn recognised there was significant demand for high quality custom furniture.
Melbourne has some of the best drinking water in the world. Clear, clean water runs so effortlessly from our taps, we take that quality for granted. Victorian water is tested regularly to ensure it meets strict quality requirements—and MIC Greensborough business Bio2Lab undertakes such quality monitoring and assessment.
Our coworkers bring diverse professional skills to MIC Greensborough, working collaboratively within MIC's shared working spaces contributing to our start-up and small business community.
This month, we’ve featured five coworkers.