Working tirelessly to stay on top of the upkeep of your small business is like running an endless marathon – you’ll never reach the finish line. If you don’t create time to work on improving your business and searching for opportunities to reach new markets, you will remain stagnant and only ever have small wins.
1. Stop using your time ineffectively
As a small business owner, your company infiltrates everything that you do and every thought that you have. It’s what you live and breathe and we get that. If you want business growth and big wins, then you need to allocate time to running your business, to improving your business and to mentally switching off to your business’ needs. How you choose to switch off is different for everyone. Whether it’s spending time with family and friends, exercising regularly or pursuing gardening like you’ve always wanted – go do it. Find the balance and commit to using your time effectively.
2. Stop thinking business will continue to be successful if you’re not keeping up with the times
Yes, word of mouth is important but it can’t be the only thing you rely on for business expansion. In 2017, it's more important than ever to focus on e-commerce, digital strategy and innovative solutions. Consumers have begun to trust brands through their social media presence and the way they are represented online. If your online brand is out of date, your social media posting is inconsistent or your website is hard to navigate then it’s likely you’ll lose potential customers. Just because things are working well for you now doesn’t necessarily mean it will continue that way. Act now before it’s too late. Spend some time investing in taking your business online and keep up with the technology revolution.
3. Stop thinking you should have all the answers
You’re the brains behind it all. You created your product, you developed your brand and you’ve taken risks that others would never have taken. Just because you don’t know what step to take next doesn’t mean you’re a failure. Every successful business owner has a supportive team behind them or has consulted with others throughout the development of their business. Whether you’ve been in the industry for a long time or you’re only just starting out, admit that sometimes you don’t know it all and seek advice. There are plenty of programs out there that can give you suggestions, or business experts who have seen companies just like yours through similar times. And the best thing about advice? It’s up to you whether you take it or not.
Looking for opportunities to expand your small business or business idea? Sign up to Take Your Business Online – a series of intensive workshops dedicated to helping you grow your small business through training sessions and one-on-one appointments. The workshops will be held over the course of 5 weeks in the Australia Post Small Business Hive in Geelong. Sign up today at www.tybo.com.au.