Lead Generation & Converting Customers

Join this workshop to gain invaluable insights and practical strategies to master the art of lead generation and customer conversion. Throughout this session, you will learn how to compel your customers to take action at various stages of their buying journey, fostering deeper engagement and loyalty.

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Identify the ideal lead magnet that aligns perfectly with your business, attracting prospects and creating a buzz around your offerings. Create compelling offers that customers simply can't resist, boosting conversions and enhancing your bottom line.

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This workshop is delivered by Melbourne Innovation Centre as part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.