IGNITE BOOTCAMP WINNER
August 14th, 2019
Melbourne Innovation Centre has partnered with Whittlesea City Council to deliver the Ignite Program throughout 2019. In addition to workshops and breakfasts with guest entrepreneurs, Ignite recently hosted an exclusive bootcamp to support and develop local startups. MIC delivered this intensive training to finalists to prepare them for the Grand Pitch night—and we are delighted to congratulate 27Eight on winning the grand prize!
LOW COST DIGITAL MARKETING CHANNELS FOR SMALL BUSINESS
August 13th, 2019
You can have the best product or service on the planet, but if your business marketing isn’t effective, new customers won’t find you and you’ll struggle to grow business revenue.
In the internet age, in order to attract new customers who are genuinely interested in buying a specific product or service, most small business owners realise they should be implementing a digital marketing strategy.
ASBAS DIGITAL SOLUTIONS PROGRAM SUCCESS STORY
August 2nd, 2019
Jacqui Harvey from Yarra Valley Gourmet Foods became a member of the ASBAS Digital Solutions program in early 2019. Her participation in the program has seen her attendance at four three-hour workshops, covering the topics SEO Foundations for Small Business, Boost Business with Facebook Advertising, Social Media Marketing 101, and Create Video Using a Mobile Phone.
Jacqui has also attended a one-on-one mentoring appointment with a digital business expert and has been busy improving her online business activities.
EMILY CHHEN | BREAKFAST WITH AN ENTREPRENEUR
July 3rd, 2019
Emily is founder of Bake It Box, a subscription service for DIY baking kits that contain pre-measured ingredients, tools, decorations, and instructions delivered to your doorstep. Emily’s goal is to inspire Australians of all ages and baking levels to have fun in the kitchen.
To open our breakfast, Emily talked about her previous job based in a startup environment in a big corporate institute. “I think that really sparked my interest in wanting to start a business from scratch and go out on my own,” Emily said.
DAREBIN PITCH IT $20K PRIZE WINNER!
July 3rd, 2019
Ryan Tilley and Huy Nguyen are unlocking beaches and off-road terrain with their innovative product, Gecko Traxx. The lightweight wheelchair tracks were inspired by a gecko foot, expanding when in contact with the ground, increasing in surface area, and stopping the tyre from sinking into giving surfaces.
After two years developing the product, they won the 2019 Darebin Pitch IT contest in May, taking away the grand prize of $20,000.
VANDEN RECYCLING VALUES PLASTIC WASTE
June 4th, 2019
In 2018, China stopped taking Australia’s plastic waste, and earlier this year, India followed suit. The Australian Council of Recycling has warned that with Asian markets shutting its doors, our nation’s recycling is “greatly under threat”. This news can be overwhelming and with loud public discussion about Australia’s recycling disaster, and how more needs to be done, it can be easy to overlook the companies in the background that are taking action.
Simon van Leuven, the Australian Director of Vanden Recycling, moved into MIC Greensborough early 2019. “The real value in plastic is knowing that you can’t treat it as waste,” Simon explains. “We cannot use some of the same methods in waste, such as throwing it all in one bin.”
KOKY SALY | BREAKFAST WITH AN ENTREPRENEUR
May 15th, 2019
Koky is founder of social enterprise BeeKeeper Parade and the charity BabyTree Projects. His mission is to improve education in Cambodia and assist in creating a sustainable planet.
BeeKeeper Parade upcycles textile waste by reimagining it into unique backpacks and bags. The sale of every backpack contributes to the education of children in Cambodia—in one of the 5 schools Koky has set up through BabyTree Projects.
REGENERATIVE DEVELOPMENT AT MIC ALPHINGTON
April 29th, 2019
The UN has stated that 68% of the world’s population is projected to live in urban areas by 2050. A frightening figure when we consider the devastating impact cities currently have on the environment. In terms of agriculture, sustainable development will not be enough to protect the ecosystems that provide the resources for our sustenance.
JR BESPOKE DESIGNS
March 20th, 2019
Bespoke Designs is big news in 2019 and scaling fast with over 40k followers on social media and a new factory and showroom in Preston.
For years before establishing his business, Jarryn, a skilled carpenter, would spend his spare time handcrafting furniture in his home garage for himself, family and friends. It was when this ‘hobby’ resulted in regular orders, Jarryn recognised there was significant demand for high quality custom furniture.
FIGHTING POLLUTION IN MELBOURNE’S WATER
September 18th, 2018
Melbourne has some of the best drinking water in the world. Clear, clean water runs so effortlessly from our taps, we take that quality for granted. Victorian water is tested regularly to ensure it meets strict quality requirements—and MIC Greensborough business Bio2Lab undertakes such quality monitoring and assessment.
MEET THE MIC GREENSBOROUGH COWORKING COMMUNITY
August 20th, 2018
This month, we're spotlighting some of our coworkers from MIC Greensborough. Our coworkers bring diverse professional skills to MIC, working collaboratively within MIC's shared working spaces contributing to our start-up and small business community.
Meet Louise Stephens, Nicole Jordan, Peter Daams, Brendan Best, and Lisa Cutler.
FIGHTING URBAN IMPACTS OF CLIMATE CHANGE
June 19th, 2018
Michael Naylor, Managing Director of C. Fulton based at the Melbourne Innovation Centre in Alphington, is passionate about the environment. Determined to address this issue of urban heat radiation, Naylor has brought rooflite® to Australia—lightweight soil products engineered for a range of green roof applications.
Green roofs are layers of living vegetation installed on urban rooftops.
HOW TO USE SOCIAL MEDIA INFLUENCERS
June 19th, 2018
Genevieve from MIC Greensborough client business Bake Mixes* shares how she promotes her product range using social media influencers.
Watch the above video to learn how to boost your following on Instagram and Facebook. With almost 21k Instagram followers and 29k on Facebook, Gen has secured a strong audience using this strategy.
May 14th, 2018
Online ticket sales is big business.
Australian online ticket platforms generated $289M in commission revenue in 2017 (IBISWorld). The majority of this revenue was reinvested into new functionality of online platforms to better serve eventgoers. Improving analytics capability and analysis of customer behavior is critical to successfully marketing and selling event tickets.
April 30th, 2018
It was excellent to see MIC client Farmwall launch their first corporate urban farm in partnership with Mirvac. Farmwall and Mirvac have co-created Cultivate—a pop up urban farm exclusive to the Mirvac community. The project will be held at one of Australia’s most sustainable buildings—200 George Street.
With MIC mentors in attendance, it was a great launch event with over 180 Ernst and Young and Mirvac staff signing on as urban farmers.
GLOBAL HEALTH STRENGTHENING
March 7th, 2018
Beyond Essential Systems provides healthcare consulting in developing countries, with a focus on procurement, distribution, and pharmaceutical consulting. In 2017, co-founder Michael Nunan managed the development of Tupaia—health resource and supply chain mapping for the Asia-Pacific region.
Michael explains, “Tupaia maps the health systems across the Pacific—every single facility—and looks at information around supply chain, medicines availability, equipment, infrastructure, staff, and service provision.”
February 16th, 2018
The SI Systems Modular Containerised Data Centre provides portable, flexible, and reliable solutions for your IT expansion needs.
Arran Greenhalgh runs SI Systems at MIC Greensborough, a tech company specialising in IT infrastructure, data protection, software development, and custom-built tech solutions.
Matt de Moiser operates Pollen Interactive at MIC Northcote. While in the business incubator, Pollen has evolved into a full service digital agency.
“Our focus is sharing client stories,” Matt says, “stories that can spark emotions and hopefully inspire change.”
December 18th, 2017
October 6th, 2017
Machines Plus is a printing company providing Australian garment makers with high quality DTG (direct to garment) printers... “I felt there was no one in the market that focused on building relationships with end users, so the natural progression of my career saw me filling that gap by creating Machines Plus,” says Gus.
Melburnians love café culture. But did you know that coffee grounds end up in anaerobic landfill, unable to decompose, ultimately turning our caffeine consumption into methane emissions? MIC’s newest startup, Life Cykel, is reusing the waste of our urban tastes to create sustainable, high-protein food – mushrooms!
October 3rd, 2017
Not-for-profit Wild Melbourne is dedicated to enhancing the Victorian public's understanding of native Australian wildlife, science and environmental matters. Focusing on inspiring and enabling people to seek their own intimate connections with nature, Wild Melbourne’s ultimate objective is to protect the world.
September 12th, 2017
September 12th, 2017
Education Campaigns Australia (ECA) is an educational consultancy that develops school curriculum resources and programs for clients wanting to engage with youth and secondary schools. It offers online and blended learning design and multimedia content development, project management, and specialist educational writing, editing and publishing.
August 8th, 2017
Every bottle of La Sirène's farmhouse ale is an embodiment of its locale. This microbrewery specialises in the enigmatic flavour profiles of yeast unique to the Darebin Parklands, situated behind the brewery at Melbourne Innovation Centre.
August 4th, 2017
How are you choosing to market your brand right now? Facebook? Email campaigns? Letter box drops? How much money are you sinking into these methods currently (think about costs in printing, Facebook ads, labour)? Are you seeing results?
July 7th, 2017
Picture a small-scale, vertical, edible garden that grows herbs and microgreens in urban cafés. It’s environmentally-conscious, sustainable, visually appealing—and it’s being turned into a reality right now by Farmwall at the Melbourne Innovation Centre in Alphington.
We have recently begun advertising our fourth coworking space (check it out here now!), and desks are beginning to fill up. Amidst the excitement of our new space becoming an active hub, I was initially unaware of just how strong the male presence was in comparison to females: more than 90% of members at our new Greensborough space are males...
June 13, 2017
There is one thing that every small business owner has in common.
Every single one strives toward growth: whether it’s growth in their sales, their team, their range or their online presence, it’s the driving factor behind all their decisions. It’s what makes them who they are and it’s crucial to success.
April 26, 2017
Working tirelessly to stay on top of the upkeep of your small business is like running an endless marathon – you’ll never reach the finish line. If you don’t create time to work on improving your business and searching for opportunities to reach new markets, you will remain stagnant and only ever have small wins...
January 19, 2017
A startup’s wealth lies in its team – which is an issue if you struggle to attract top talent. Take the lead of Melbourne-based small tech firm Scan-Xpress and ensure your startup or small business is millennial-friendly.
David is focussed, intelligent, and ambitious – and is currently working as an Application Engineer at small tech Melbourne firm, Scan-Xpress.
Bern Chandley is a sole-trader furniture maker based in a workshop at the Melbourne Innovation Centre – and he has a humble 38.4k Instagram followers.
Instagram is predicted to overtake Twitter as marketing platform in 2017. With over 500 million active monthly users and 48.8 percent of U.S. brands using it to engage customers, it has well and truly established itself as a platform of social discovery.
December 8, 2016
September 26, 2016
Management is difficult, especially when it comes to setting boundaries. It’s like a professional version of parenting – how do you strike the right balance of freedom and discipline? It’s not an easy task, but there are certain workplace rules that can turn managers into dictators – and that’s when good employees start leaving.
Remember that people like to be trusted.
HOW TO BUILD A SUCCESSFUL STARTUP TEAM
It’s time to hire your first employee.
A critical moment, for not only will you suddenly be responsible for someone else’s livelihood, but the successful candidate could make or break your business. The right person will double the speed of your operations, hurtling you closer to your end goal. The wrong person…well, they could cause a setback.
September 16, 2016
September 6, 2016
When you walk past an office and see someone 3D scanning a 300 year old Japanese samurai sword, you feel compelled to step in and learn more. This is an average working day for Scan-Xpress cofounder, Kevin Warwick.
“3D scanning is a rapidly evolving industry. We service design, manufacturing and engineering departments of small to large companies and a range of private clients to assist with their product development.” Warwick says.