Although October seems too early to contemplate Christmas, now is the time to brainstorm seasonal marketing campaigns. This once-a-year opportunity to put your business in front of new customers deserves forward planning.
You might want to focus on maximising immediate sales, but the Christmas rush can be a powerful time to gain loyal customers. Invest a little more time now and be rewarded with repeat purchases well into the future.
Depending on your business, you could take marketing in many directions. We’ve shortlisted some suggestions to get the ideas pot bubbling.
Management is difficult, especially when it comes to setting boundaries. It’s like a professional version of parenting – how do you strike the right balance of freedom and discipline? It’s not an easy task, but there are certain workplace rules that can turn managers into dictators – and that’s when good employees start leaving.
Remember that people like to be trusted.
It’s time to hire your first employee.
A critical moment, for not only will you suddenly be responsible for someone else’s livelihood, but the successful candidate could make or break your business. The right person will double the speed of your operations, hurtling you closer to your end goal. The wrong person…well, they could cause a setback.
When you walk past an office and see someone 3D scanning a 300 year old Japanese samurai sword, you feel compelled to step in and learn more. This is an average working day for Scan-Xpress cofounder, Kevin Warwick.
“3D scanning is a rapidly evolving industry. We service design, manufacturing and engineering departments of small to large companies and a range of private clients to assist with their product development.” Warwick says.
