Melbourne Innovation Centre

Hands-on workshops, webinars and networking for small business owners. You’ll get practical insights, expert advice and the tools to take your business to the next level, in a supportive space built for learning and collaboration. Join us and be part of a community driving innovation and business success.

Explore upcoming workshops and webinars.

Upcoming Events

Research Like a Strategist: Using AI to Understand How Businesses Like Yours Work

AI can research a new audience in minutes, but not everything it finds will be right. Learn how to check its work and turn it into a profile you can test.

Build a Month of Social Media Content

Build your own working Instagram Content Planner so you can post consistently and keep your audience coming back. [Only 20 spots available]

The Product Page Checklist: From Search to Sale

Shoppers often land straight on your product page. Run a seven-point checklist that helps them find, understand, trust and buy, using one of your own pages as you go.

Hosting and Domains Explained: The Plumbing Behind Every Website

Domain, hosting, DNS — the words nobody explains. This plain-English session shows you what each one is, what you're actually paying for, and how to stay in control of your own domain.

Lay the Groundwork: The Foundations Your Digital Marketing Runs On

Get a big-picture view of digital marketing and the framework that connects your channels.

Cyber Security for Business Owners Who Don't Have Time for Cyber Security

Scams have changed, and the old advice no longer works. Learn what’s landing now and the free fixes that matter most.

Build Authority on LinkedIn Without Becoming a Content Machine

Work out what LinkedIn should do for your business, then build authority in a way that fits your week.

Website Audit: Turn Visitors Into Enquiries

Audit your own site against the key elements of a high-converting website, and start making the fixes that matter most.

Turn Your Expertise into Leads: Building Authority on LinkedIn

Posting and waiting isn't a lead generation strategy. In this hands-on workshop, you'll build your first LinkedIn prospect list and a simple, respectful routine for starting conversations with the right clients.

Past Events

Make Your Emails Count: Email Marketing 101

Bring your laptop and your email account. Plan next month's emails, set up a template you'll reuse, and learn to read the stats.

The Future of Small Business, Run by AI Agents?

AI agents are starting to take on real business tasks. Watch one in action, and join the conversation about what it means for how you run your business.

Customer Data: Stop Guessing Who Buys From You

Stop guessing who your customers are. Learn where your customer data lives across your selling tools, and build a clear profile from what you already own.

Instagram That Sells: Turn Followers into Paying Customers

Followers don't always mean sales. Learn a four-stage system for turning Instagram into a steady source of customers.

Plan Your First Landing Page: From Idea to Build-Ready

In this hands-on workshop you'll plan and write your page for one offer and leave with a build-ready blueprint to drop into any platform.

Building AI into Your Daily Business Calendar

Discover two AI habits to organise your business calendar and start each day prepared. Learn Backwards Calendaring and the Shutdown Ritual—simple routines that help you feel calmer and more in control.

Audit Your Own SEO and AEO

Know SEO and AEO matter but not where you stand? Spend a hands-on session auditing your own website, and leave with a prioritised list of fixes.

Your Brand Voice Online: Sounding Like You, Consistently

This session helps you shape a recognisable brand voice and capture it in a short guide you can actually stick to.

Build a Simple System to Ask for Google Reviews

You know Google reviews matter, but asking can feel awkward. Build a simple system that makes it routine.

SEO & AEO: Make Your Website Easier to Find and Understand

Learn how to improve your headings and answer the right customer questions so your website is easier for people, Google and AI to understand.

SEO vs AEO: What Matters in 2026/2027

Learn what SEO and AEO mean, and where to focus first to keep getting found.

Build a Month of Social Media Content

Build your own working Instagram Content Planner so you can post consistently from here on and keep your audience coming back. [Only 15 spots available]

Reviews on Google: when to ask, how to ask, why they count

Happy customers, but no reviews? Learn the best moments to ask, comfortable ways to do it, and how to respond to reviews (good and bad) in a way that builds trust.

Five Decisions Behind Every High-Converting Website

This webinar covers the five decisions that determine whether a site converts, so you know exactly what to build or what to fix.

How to Build a Brand on a Budget

Build your one-page brand kit without a designer or budget [Only 15 spots available]

Optimise Your Google Business Profile

Your Google Business Profile is set up, now make it perform.

Hands-On: Set Up Your First AI Assistant

In this hands-on session you'll configure your first AI assistant for a real task and leave with it ready to use [Only 15 spots available]

Get Found on Google: Business Profiles for Service Businesses

Not showing up when locals search Google? Learn what a Google Business Profile is, why it matters for a service business, and what to have ready before you set one up.

Automate Your Business: Choosing the right Tech Stack for CRM, Marketing & Project Management

Too many software options, none of them talking to each other? Get a simple framework to choose the CRM, marketing and project tools your business actually needs.

Meta Ads Made Simple: Get Your Business Meta-Ads-Ready

Know Meta Ads could work for you but not sure where to begin? Get your business ad-ready and leave with a clear checklist to launch with confidence.

Melbourne Innovation Centre helps businesses and the entrepreneurs behind them build a smarter, stronger future. From workshops and events to online learning and ongoing consulting, we deliver tailored programs and practical support that empowers people to start, grow, adapt and thrive.

‍

Explore our services

More info about what we do →

‍

Only for Innovation Consultancy or Paid Mentoring.

All other enquiries → Services / Event Calendar.

Open calendar →

‍

Only for Innovation Consultancy or Paid Mentoring.

All other enquiries → Services / Event Calendar.

Open calendar →

Kathy Haley

“The Melbourne Innovation Centre has been incredibly helpful in building my business, especially when it comes to networking and connecting with like‑minded professionals. The supportive environment, access to expert guidance, and the event tonight has helped me grow my confidence and knowledge to expand my network. I highly recommend it to any entrepreneur or small business owner looking to take the next step.”

Cat Ridout

“Really love all the events and services that Melbourne Innovation Centre provides. They’re always super supportive, friendly and come with a wealth of knowledge. The mentorship program works amazingly and the workshop I attended was really great."

Coral Deverick

“Melbourne Innovation Centre has been an absolute game-changer for me as a sole trader and small business owner. The mentoring sessions are invaluable - full of expert advice, actionable insights, and genuine support tailored to my business needs. The resources they provide have helped me navigate challenges, refine my strategies, and feel more confident in growing my business. I can’t recommend them enough to any entrepreneur looking for guidance and a strong support system. So grateful for everything they offer, and could not recommend them enough!”

Vanessa Craven

Buyers Agent

“Melbourne Innovation Centre provides an excellent service to small business owners, with excellent well suited sessions run by knowledgeable professionals."

Megan Hamilton

“MIC is amazing! The quality of providers who can be accessed for such an affordable price is incredible. The AI masterclass was extremely informative and I’m now excited to implement what I’ve learnt in my business.”

Join us at our next event

Explore upcoming workshops and webinars.

Upcoming Events

Past Events

‍

Explore our services

‍

‍