We’re now welcoming expressions of interest for our AI Masterclass.
We’re now welcoming expressions of interest for our AI Masterclass.
What it promises
AI shouldn’t just help you work faster, it should help you make better decisions. Better insights leads to better positioning = better outcomes
What you’ll learn
- How to move from AI for efficiency to AI for smarter work
- How AI and GEO are changing how buyers research, compare and decide
- Where bias creeps in (yours and AI’s) and how to avoid it
- How to ask better questions and write prompts that improve thinking, not just outputs
What you'll work on
- Unlocking insights in your messy "unstructured" data:sales calls, meeting notes, reviews, customer feedback
- Using AI for competitor research and market mapping
- Building "synthetic personas" for speedy testing and researchPressure-testing positioning and copy before publishing
- You’ll walk through one end-to-end workflow, from research to clearer insight and better decisions.
What you'll leave with
- Clearer insight into customers and competitors
- More confidence in marketing and business decisions
- Practical prompts they can reuse for research and thinking
- Smarter ways to work with AI without outsourcing judgement
This workshop is part of the Digital Solutions Program and delivered in collaboration with AI Growth Academy
About the speaker
Catherine Toms is an AI expert, educator, and strategic consultant with over 25 years’
experience - both agency and in-house - leading transformation and growth for
global and national brands.
She’s co-founder of AI Growth Academy, where she helps leaders and teams
adopt AI in ways that are practical, ethical, and built for long-term impact.
Businesses bring Catherine in when they want to build confidence, strengthen
how teams work, improve performance and support organisational-wide AI
adoption.
She advocates for safe, ethical AI and is active on industry advisory boards and
government initiatives - helping shape AI pathways for future skills and
businesses.
She brings direction and depth to every session - helping you get clarity, focus,
and implement plans that actually work.
