SEA Program

We deliver Small Business Coaching as part of the Australian Government’s Self-Employment Assistance Program, in partnership with Business Foundations. This program helps people start, strengthen, or grow a small business through one-on-one mentoring, practical guidance, and accountability support.

About the SEA Program

Self-Employment Assistance supports people who are interested in starting their own business or need help to refocus and strengthen an existing micro-business.

It aims to promote self-employment by helping participants create viable businesses and sustainable self-employment opportunities.

Since 1 July 2022, Self-Employment Assistance has replaced the New Business Assistance (NEIS) program, with ongoing support for NEIS participants now delivered under SEA.

What's included

Small Business Coaching provides 12 months of personalised mentoring to help you start, run, or grow your business.

Each participant receives:

- 1 initial business planning session, followed by

- 5 one-on-one mentoring sessions, delivered approximately every two months. These sessions can be held online, by phone, or face-to-face.

- Tailored guidance on business planning, marketing, operations, compliance, and financial management.

- Ongoing accountability from an experienced small business coach.

If eligible, participants may also receive:

- Up to $300 in start-up support costs (e.g. insurance).

- A Self-Employment Allowance for up to 39 weeks.

- Rental assistance for up to 26 weeks while operating their business.

Eligibility

To access the program, you must:

- Be 18 years or older.

- Not be enrolled in full-time secondary education.

- Be legally able to work in Australia.

- Not be an undischarged bankrupt or on a temporary work or student visa.

- Have a new business idea or existing micro-business (up to four employees) that is assessed as viable by your Self-Employment Assistance provider, independently structured, lawful and operated solely within Australia, and under your controlling interest while participating.

- Maintain public liability insurance of at least $5 million during the program.

Cost

This program is fully funded by the Australian Government for eligible participants. There are no fees for mentoring or coaching.

Region covered

MIC delivers Small Business Coaching for Self-Employment Assistance participants located in the Inner Metropolitan Melbourne Employment Region, which includes:

- Melbourne CBD and inner suburbs

- Alphington, Kew, and Doncaster through to Box Hill and Blackburn

- St Kilda, Elsternwick, and Caulfield down to Brighton, Moorabbin, and Cheltenham

- Extending south to Sandringham, Parkdale, and Patterson Lakes

If you’re located outside this region, you can find your nearest provider via the Workforce Australia provider directory.

Impact Stories
Digital Solutions
Troopy Gear
“The Digital Solutions Program has been invaluable for me, and helped me finally get my Instagram and Facebook Shop live, as well as understand how these digital streams work - and how to make them work for me. Without participating in the first round of mentoring, I would not be where I am today with a +$165,000 increase in revenue.”
Read more
Impact Stories
Digital Solutions
Vive Think Drinks
“The Digital Solutions Program helped me structure the business’ digital strategy and put practices in place to help us grow. Since my Digital Solutions mentoring session, I made improvements to my online store and boosted my efforts on organic SEO - to help attract and retain online users to my store.”
Read more
Impact Stories
Digital Solutions
The Runners Hub
“I would absolutely recommend the Digital Solutions Program to anyone who is looking for digital marketing consultation for their business. It’s a great way to discuss ideas with a digital marketing professional. It helps you consider strategies and approaches that perhaps you hadn’t thought of before.”
Read more
Ready to get started?

Applications are managed by Business Foundations, an approved Self-Employment Assistance provider.

To apply, visit the Business Foundations website and select 'Small Business Coaching'.