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Impact Stories

Discover the success stories of businesses that have thrived with the support of Melbourne Innovation Centre.

13 Nov 2025

Troopy Gear

Digital Solutions
“The Digital Solutions Program has been invaluable for me, and helped me finally get my Instagram and Facebook Shop live, as well as understand how these digital streams work - and how to make them work for me. Without participating in the first round of mentoring, I would not be where I am today with a +$165,000 increase in revenue.”
[Learn More]
13 Nov 2025

The Runners Hub

Digital Solutions
“I would absolutely recommend the Digital Solutions Program to anyone who is looking for digital marketing consultation for their business. It’s a great way to discuss ideas with a digital marketing professional. It helps you consider strategies and approaches that perhaps you hadn’t thought of before.”
[Learn More]
13 Nov 2025

Precycle Pantry

“I had an amazing mentor who is not only experienced in running her own business but also very passionate about sustainability. She has pointed me in the right direction when I was a bit overwhelmed.”
[Learn More]

Our case studies highlight how entrepreneurs have leveraged our resources, mentorship, and community to overcome challenges and achieve growth. Explore these inspiring journeys to see how MIC has played a pivotal role in helping businesses unlock their full potential.

Impact Stories

Digital Solutions Program
Aura Digital
We spoke with Valeria Chan, founder of Aura Digital, a boutique marketing agency empowering small businesses to grow online. With support from the Digital Solutions Program at Melbourne Innovation Centre, she’s refining her expertise to expand her impact and deliver even better results.
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Digital Solutions Program
Allied Collective
We spoke with Ruhee Meghani, founder of Allied Collective, Australia’s first inclusive facilitation agency. Ruhee empowers workplaces to prioritise equity and wellbeing. With support from the Digital Solutions Program at Melbourne Innovation Centre, she’s enhancing her digital strategy to scale her impact.
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Digital Solutions Program
Built for Advanture
We spoke with Samantha Jeffrey from Built for Advanture, a company that crafts high-end campervans. With support from the Digital Solutions Program, she’s refining their digital strategy and learning to enhance their online presence, vital for their evolving business.
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Digital Solutions Program
AxipApp
We chatted with Hayden Cassar from AxipApp, a platform that makes app development affordable for small businesses. With support from the Digital Solutions Program, he refined his pricing and marketing strategies, gaining valuable insights and connections to enhance his growing business.
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Digital Solutions Program
Custodians Of Our Planet
We spoke with Nicole McDonald from Custodians of Our Planet (C.O.O.P), who creates sustainable, luxe bags from recycled materials. With support from the Digital Solutions Program, she refined her digital strategy and connecting with eco-conscious consumers effectively.
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Digital Solutions Program
Farmhouse Seeds
We spoke with Jay Hill and David Ryan of Farmhouse Seeds, who shifted their business online during COVID-19. With support from the Digital Solutions Program, they enhanced their digital marketing, built customer relationships, and gained confidence in social media strategies.
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Digital Solutions Program
Table Threads
We sat down with Alina Adams, founder of Table Threads, an online business specialising in beautiful, affordable table linens. Launched during the COVID-19 pandemic, Alina sought guidance from the Digital Solutions Program at the Melbourne Innovation Centre to boost her digital marketing skills.
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Digital Solutions Program
Francie
We sat down with Anna from Francie, a Melbourne-based luxury knitwear brand. Anna pivoted to focus on her online store with guidance from the Digital Solutions Program. With targeted social media marketing and tailored strategies, Francie has thrived, expanding its reach while staying true to ethical production.
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Digital Solutions Program
Fiona Ariva
We sat down with Fiona from Wax Seals and Modern Calligraphy, an online business specialising in custom wax seal stamps and calligraphy services. Thanks to the Digital Solutions Program, she expanded her customer reach by implementing effective online marketing strategies.
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Digital Solutions Program
House of Handmade Collective
We sat down with Stefanie, owner of House of Handmade, a charming store in Richmond offering unique handmade gifts. After joining the Digital Solutions Program, she gained essential skills in SEO and social media strategy, empowering her to enhance her online presence and grow her business.
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Digital Solutions Program
SoundCheck Studios
We sat down with Zara, founder of SoundCheck Studios, which began in her Mum's barn in 2016. The Digital Solutions Program helped her develop a strategic marketing plan and enhance her online presence. Now, with a team of over 20, SoundCheck inspires students globally while fostering a supportive community.
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Digital Solutions Program
Moss & Pear
We sat down with Fiona, founder of moss & pear, an online Zero Waste Products Store. The Digital Solutions Program empowered her with essential business skills, transforming her fear into confidence. Now, she successfully champions sustainable living, creating eco-friendly products while supporting local Australian businesses.
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Digital Solutions Program
Eastern Kung Fu Academy
We sat down with Jo from The Eastern Kung Fu Academy, a family-run school in Boronia that focuses on student development. After joining the Digital Solutions Program, Jo and Peter enhanced their digital marketing skills, optimised their Google presence, and significantly improved their online engagement.
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Digital Solutions Program
Emmagraphy
We sat down with Emma Thomas, a mother of four and website design expert. Specialising in WordPress for nearly three years, she helps clients tackle digital challenges. After joining the Digital Solutions Program at Melbourne Innovation Centre, Emma gained valuable insights on strategy and social media, leading to significant business growth. She encourages others to embrace the program for its mentorship and learning opportunities.
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Digital Solutions Program
Marie Alafaci Copywriter Coach
We sat down with Marie Alafaci, a writer and marketing copywriter focused on helping others improve their writing. Marie joined the Digital Solutions Program to learn how to leverage social media effectively and boost her overall online presence.
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Digital Solutions Program
Jennifer Parlanti
We sat down with Jennifer, a Melbourne-based minimalist artist who transitioned from traditional to digital art during the pandemic. The Digital Solutions Program provided her with guidance in developing a digital strategy, enhancing her online visibility, and managing her diverse offerings. Now, she’s poised to reach new audiences effectively.
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Digital Solutions Program
Holly Faye Counselling
We sat down with Holly Hudson, a mother and grandmother who runs a Mustang wedding car business. After launching Holly Faye Counselling to support brides, she joined the Digital Solutions Program at Melbourne Innovation Centre to enhance her social media and website skills, gaining valuable resources for her new venture.
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Digital Solutions Program
Keep Active Australia
We sat down with Sherol Singh from Keep Active Australia, who shared her journey from sports enthusiast to entrepreneur, creating a platform that connects people through fitness activities. With support from Melbourne Innovation Centre, Sherol improved her online presence and SEO.
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Rose Tinted Law
We sat down with Rose Inglis from Rose Tinted Law, where she shared her journey from legal professional to entrepreneur, founding a platform dedicated to empowering lawyers through career development. Rose received support from the Melbourne Innovation Centre to help improve her digital marketing strategy and expanding her platform's reach.
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WonderSpark Parties
We sat down with Bianca Heard from WonderSpark Parties, who shared their journey from aspiring children's entertainer to entrepreneur. Bianca emphasised the pivotal role of the Melbourne Innovation Centre’s Digital Solutions Program in enhancing their digital marketing strategy and expanding their business's reach.
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The Laminated Cotton Shop
We sat down with Jacinta from The Laminated Cotton Shop, where she discussed her transition from hobbyist to full-time entrepreneur driven by a passion for eco-friendly homewares. Her engagement with the Melbourne Innovation Centre's Digital Solutions Program has significantly bolstered her brand's online presence and sustainability efforts.
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NZEB Energy Rating
We sat down with Kostas Stefanidis, an architect and accredited energy rater behind "NZEB Energy Rating," where he shared his passion for promoting sustainable building practices and his experience with the Melbourne Innovation Centre's Digital Solutions Program.
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Beacon consult
Ten months ago, Mark Fulcher embarked on a new journey, leaving behind 25 years in the corporate world to start his own venture, Beacon Consult. This move was motivated by a desire to channel his extensive experience into helping small to medium-sized organisations, particularly those on a growth trajectory.
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Tan Fan
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Coral & Co.
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Clark St Coffee Roasters
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Circulus Wine
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Digital Solutions
Troopy Gear
“The Digital Solutions Program has been invaluable for me, and helped me finally get my Instagram and Facebook Shop live, as well as understand how these digital streams work - and how to make them work for me. Without participating in the first round of mentoring, I would not be where I am today with a +$165,000 increase in revenue.”
[Learn More]
Digital Solutions
The Runners Hub
“I would absolutely recommend the Digital Solutions Program to anyone who is looking for digital marketing consultation for their business. It’s a great way to discuss ideas with a digital marketing professional. It helps you consider strategies and approaches that perhaps you hadn’t thought of before.”
[Learn More]
Digital Solutions
Vive Think Drinks
“The Digital Solutions Program helped me structure the business’ digital strategy and put practices in place to help us grow. Since my Digital Solutions mentoring session, I made improvements to my online store and boosted my efforts on organic SEO - to help attract and retain online users to my store.”
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Precycle Pantry
“I had an amazing mentor who is not only experienced in running her own business but also very passionate about sustainability. She has pointed me in the right direction when I was a bit overwhelmed.”
[Learn More]
Health and Wellness
The Lady Physio & Pilates
“The Digital Solutions Program has already made a notable impact on my business. For example, I’ve grown our Instagram following to nearly 1,000 followers and am seeing positive engagement on TikTok as well. Additionally, our website now ranks first for key search terms on Google. These improvements in online visibility and social media presence reflect the valuable skills and insights gained through the program."
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Kathy Haley

“The Melbourne Innovation Centre has been incredibly helpful in building my business, especially when it comes to networking and connecting with like‑minded professionals. The supportive environment, access to expert guidance, and the event tonight has helped me grow my confidence and knowledge to expand my network. I highly recommend it to any entrepreneur or small business owner looking to take the next step.”

Cat Ridout

“Really love all the events and services that Melbourne Innovation Centre provides. They’re always super supportive, friendly and come with a wealth of knowledge. The mentorship program works amazingly and the workshop I attended was really great."

Coral Deverick

“Melbourne Innovation Centre has been an absolute game-changer for me as a sole trader and small business owner. The mentoring sessions are invaluable - full of expert advice, actionable insights, and genuine support tailored to my business needs. The resources they provide have helped me navigate challenges, refine my strategies, and feel more confident in growing my business. I can’t recommend them enough to any entrepreneur looking for guidance and a strong support system. So grateful for everything they offer, and could not recommend them enough!”

Vanessa Craven
Buyers Agent

“Melbourne Innovation Centre provides an excellent service to small business owners, with excellent well suited sessions run by knowledgeable professionals."

Megan Hamilton

“MIC is amazing! The quality of providers who can be accessed for such an affordable price is incredible. The AI masterclass was extremely informative and I’m now excited to implement what I’ve learnt in my business.”

Sarah S
Buyers Agent

“This is my second event I’ve been to hosted by Melbourne Innovation Centre. Both events have been so informative and well worth attending and the speakers have been fabulous to listen to. Always great takeaways.”