The Power of Email Automation

About this webinar

Following up with customers by hand is hard to keep up with when you’re busy, and inconsistent emails only go so far. Meanwhile, the messages that tend to make the most impact - a warm welcome, a post-purchase thank you, a nudge about an abandoned cart, and a win-back for quiet customers - often don’t get sent at all. Join us for this webinar to see how automated email workflows do that follow-up for you, and how to plan, write, and automate them using Mailchimp.

What you'll learn

• How automated email workflows follow up with customers for you
• The main types of automated email: welcome, abandoned cart, post-purchase and win-back
• How to plan a simple sequence that suits your business
• How to write the emails, including using AI tools like Claude to draft the copy quickly
• How to use the email platform Mailchimp to deliver your sequence

What you'll leave with

• A clear idea of which automated sequence would help your business most to start with
• The know-how to plan and write a simple workflow yourself
• A faster way to draft email copy using AI

Who it's for

This session is for businesses who send the occasional manual email, but want automated sequences that follow up with customers regularly.

How to register

This session is open to VIC / SA / TAS businesses in the Digital Solutions program. Not registered yet? Takes 2 minutes here.