The Product Page Checklist: From Search to Sale

About this webinar

This session is open to VIC / SA / TAS businesses in the Digital Solutions program. Not registered yet? Takes 2 minutes here.

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Plenty of shoppers never see your homepage. They land straight on a product page from Google, an ad or a social post, and decide in a few seconds whether to stay. If the price is hard to find, the photos don't show the real size, or the returns information is buried, they leave, often without telling you why.

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This beginner webinar walks you through a seven-point product page checklist, following your customer from first finding the page to buying, and coming back. You’ll be able to use this to check your own pages, and work out what to fix first. 

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What you'll learn

• How to make sure Google and AI assistants can tell what your product page is selling
• How to test what shoppers see on their phone before they scroll, and what needs to be there
• Which number in your shop analytics tells you whether a change is working

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What you'll leave with

• A seven-point checklist you can run on any product page
• A copy-ready AI prompt for drafting product descriptions
• A photo shot list you can reuse for every product
• One clear fix to make on your best-selling product this week

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Who it's for

This session is for businesses who already sell online and can edit their own product pages, but aren't sure why visitors look and leave without buying. If you don’t have a product page yet, this session will also help you understand what you need to create one.