Her TikTok Playbook:

Turning Real Content into Real Growth

In celebration of International Women’s Day, this event is for women founders ready to show up authentically and turn content into real business growth. Across two practical sessions, you’ll learn how to find your voice, build confidence on TikTok and create content that drives visibility, connection and results

📆 Fri, March 13, 9:30am - 1pm  
📍Cremorne
🎟️ Free. EOI only. Limited to 50 spots.
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Apply now
Run in collaboration with:

What to expect

Join us for a morning designed to help women understand how TikTok works and how to use it effectively for business growth. The event features two complementary sessions.

‍From Scroll to Sales focuses on building visibility and driving results on TikTok, while The Authenticity Advantage explores how female business owners can find their voice and create content that feels genuine and sustainable. Together, these sessions provide practical clarity and the confidence to show up with purpose.

Apply now

Our speakers

Fizaa Chaudhary

Regional Marketing Manager, TikTok

Fizaa Chaudhary is the Regional Marketing Manager for Australia and New Zealand at TikTok, where she leads strategic marketing initiatives to support small and medium-sized businesses (SMBs). With a strong background in digital marketing and a passion for empowering brands, Fizaa specialises in helping businesses harness the creative potential of TikTok to achieve meaningful growth. Her expertise spans campaign strategy, platform education, and community engagement, making her a valuable resource for businesses looking to thrive in the digital landscape.

Georgia Davies

Head of Content, Pulp Digital

Georgia brings over 10 years of digital marketing experience across leading agencies in the UK and Australia, with expertise spanning social media, paid advertising, website redevelopment and content strategy. She has worked with high-profile brands including Steven Bartlett’s The Diary of a CEO, ASOS and Elite Eleven, delivering strong results through standout content and strategic execution. A specialist in short-form video, Georgia is a passionate advocate for TikTok, helping brands and creators master the art of selling without selling to drive reach, virality and revenue.

Fleur Tanner, Bronzium
⭐️⭐️⭐️⭐️⭐️

 “This is my second event I’ve been to hosted by Melbourne Innovation Centre. Both events have been so informative and well worth attending and the speakers have been fabulous to listen to. Always great takeaways.”

Raquel Cutajar, Raquella Wellness
⭐️⭐️⭐️⭐️⭐️

“Literally the best event I’ve ever been to! When you’ve been struggling in business for two years and you hear someone speak and you have an actual BREAKTHROUGH! This is worth a million dollars! Gratitude has filled my heart! Thank you!!”

Sarah Smith, SBA Buyers Agency

“What a session! The amount of gold nuggets I got from this session for my business to excel using AI was amazing. In such a short time I have so more confidence in using ChatGPT within my business whilst still being me and not sounding AI!”

Lou Lugsdin
The Team Approach

“Fantastic event! I felt so privileged to be one of the participants chosen to pitch my business as it definitely stretched my comfort zone and that’s where growth occurs!! I’ve taken lots of notes and have so many takeaways! Thanks for hosting a wonderful event.”

Cat Ridout, True Health Osteopathy

“Really love all the events and services that Melbourne Innovation Centre provides. They’re always super supportive, friendly and come with a wealth of knowledge. The workshop I attended today was really great.”

Sarah Smith, SBA Buyers Agency
⭐️⭐️⭐️⭐️⭐️

 “This is my second event I’ve been to hosted by Melbourne Innovation Centre. Both events have been so informative and well worth attending and the speakers have been fabulous to listen to. Always great takeaways.”

Lou Lugsdin, The Team Approach
⭐️⭐️⭐️⭐️⭐️

“Fantastic event! I felt so privileged to be one of the participants chosen to pitch my business as it definitely stretched my comfort zone and that’s where growth occurs!! I’ve taken lots of notes and have so many takeaways! Thanks for hosting a wonderful event.”

Sarah Smith, SBA Buyers Agency

“What a session! The amount of gold nuggets I got from this session for my business to excel using AI was amazing. In such a short time I have so more confidence in using ChatGPT within my business whilst still being me and not sounding AI!”

Lou Lugsdin
The Team Approach

“Fantastic event! I felt so privileged to be one of the participants chosen to pitch my business as it definitely stretched my comfort zone and that’s where growth occurs!! I’ve taken lots of notes and have so many takeaways! Thanks for hosting a wonderful event.”

Cat Ridout, True Health Osteopathy

“Really love all the events and services that Melbourne Innovation Centre provides. They’re always super supportive, friendly and come with a wealth of knowledge. The workshop I attended today was really great.”

Who this event is for

Who this event is for

This event is for brands and creators already active on TikTok who are ready to run paid ads, designed for high-intent advertisers. Including:
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- Founders and business owners
- Marketers and digital leads
- Creators and personal brands
- Professionals building visibility and influence

‍

Apply now
Session 1: From Scroll to Sales: A TikTok Growth Playbook for Female Founders

Fizaa Chaudhary | Regional Marketing Manager, Australia and New Zealand, TikTok

1. Why TikTok, Why Now
A quick overview of how TikTok’s discovery-first platform gives founders and smaller brands a unique opportunity to compete, build visibility, and drive growth.

2. Organic Content First — The Foundation
How organic content acts as the testing ground for ads, why authenticity performs best, and why founder-led storytelling often resonates strongly.

3. TikTok Ads Simplified
A practical breakdown of:

  • Creative that converts (native content, hooks, UGC style)
  • Simple campaign setup principles for founders
  • Budget approach — starting small, testing, and scaling what works

4. Common Founder Mistakes to Avoid
Things I consistently see brands struggle with — perfection paralysis, over-targeting, expecting immediate ROI, or treating TikTok like traditional platforms.

5. Real Business Examples / Case Studies
Sharing examples from brands I’ve worked with to make the learnings tangible and relatable.

6. Actionable Takeaways
Clear next steps founders can implement immediately — content consistency, small ad tests, and focusing on storytelling over polish.

In this session, Fizaa will break down how TikTok really works and what businesses and creators need to know to succeed on the platform today.

You will learn:

  • How the TikTok algorithm prioritises content
  • What drives reach, engagement, and consistency
  • How businesses are using TikTok to achieve meaningful growth
  • Common misconceptions and mistakes to avoid
  • How to align content with clear business or career goals

This session sets the strategic foundation for everything that follows.

Session 2: The Authenticity Advantage: Helping Female Business Owners Find Their Voice in Content

Georgia Davies | Head of Content, Pulp Digital

1. Why Authenticity Wins (Especially Right Now)
An overview of why audiences are craving realness over perfection, and how authenticity has become a competitive advantage for female founders building trust, loyalty, and visibility online.

2. Finding Your Voice - The Foundation of Great Content
How to uncover your unique tone, message, and point of view (even if you “don’t know what to say”), and why clarity beats trends every time.

3. Content That Feels Like You (But Still Converts)
A practical breakdown of how to create content that’s aligned and effective, including:

  • Storytelling frameworks that don’t feel salesy
  • How to show personality while staying professional
  • Turning everyday business moments into content ideas

4. Breaking Through the Confidence Barriers
Common struggles female business owners face - imposter syndrome, fear of judgment, sounding “cringe,” overthinking, and comparing themselves to louder creators.

5. Real Examples / Voice-Led Content That Works
Sharing relatable examples of founders and brands who grew through authentic content - showing what “finding your voice” looks like in real life (not just theory).

6. Actionable Takeaways
Simple next steps attendees can apply immediately - defining core content themes, building a repeatable voice-led format, and creating content that feels natural, consistent, and impactful.

Georgia will focus on the art and science of storytelling through short form video, with a practical lens on performance.

You will learn:

  • How to structure TikTok content that holds attention
  • The storytelling frameworks that drive virality and revenue
  • How to sell without selling through content
  • What strong hooks and narratives look like in practice
  • How brands and creators turn views into action

This session is designed to help you turn strategy into standout content.

Networking

Alongside the sessions, the event includes dedicated time to network with peers, founders, marketers, and creators who are equally focused on growth, visibility, and impact.

Apply now

We’re now welcoming expressions of interest for our International Women’s Day event. Due to limited capacity, applications will be reviewed and successful applicants will be notified by 27 February 2026. This event is designed for women-led brands and creators who are already active on TikTok and are ready to explore or scale paid advertising.