Beginner
Webinar

Customer Data: Stop Guessing Who Buys From You

28 October 2026
1:30 pm
-
2:15 pm
AEDT
FREE
Online

Stop guessing who your customers are. Learn where your customer data lives across your selling tools, and build a clear profile from what you already own.

Find your customers in the data you already have.

About this session

This session is open to VIC / SA / TAS businesses in the Digital Solutions program. Not registered yet? Takes 2 minutes here.

You probably have rich customer data already sitting in your Etsy shop, Shopify store, Google Analytics, Pipedrive and Wave. But if you're guessing at who your customers are—their location, what they buy, how often they return—you're missing what your own tools are telling you. This webinar changes that. You'll learn where to find customer data in each platform, what it actually means, and how to stitch it together into a real picture of who's buying from you. By the end, you'll have one clear action step to build your first customer profile.

What you'll learn

  • How to find and read customer data in Etsy, Shopify, Google Analytics, Pipedrive and Wave
  • Which data points matter most for your business decisions
  • How to create a basic customer profile from data you already own

What you'll leave with

  • A clear map of where customer data lives in each of your tools
  • One concrete action step to build your first customer profile
  • More confidence reading your platform reports on your own

Who it's for

This session is for product-based business owners who use platforms like Etsy or Shopify, but aren't confident reading the customer data those tools already provide.

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