Instagram That Sells: Turn Followers into Paying Customers

About this webinar

This session is open to VIC / SA / TAS businesses in the Digital Solutions program. Not registered yet? Takes 2 minutes here.‍

A common challenge most business owners face with Instagram is spending time on content creation and slowly building followers, without seeing that effort turn into sales. Most social media advice focuses on posting frequently, showing faces, getting noticed, and stops before the part that matters to a small business: people buying from you, and coming back.

In this webinar, you'll look at Instagram as a simple sales and lead generation machine with four stages: Discovery, Trust, Conversion and Retention. Whether you're starting an account from scratch or have followers who haven't become customers yet, you'll leave knowing what to post, why, and how to tell if it's working.

What you'll learn

• How to use the Instagram Sales Engine framework, and its four content pillars (Attract, Prove, Convert, Retain), to convert followers into paying customers
• How to write hooks that match a specific business goal, rather than chasing views
• How to tell the metrics that point to sales apart from vanity metrics

What you'll leave with

• A clear idea on how Instagram algorithm works
• An Instagram growth strategy for your business

Who it's for

This session is for small business owners who want Instagram to bring in customers, but are starting from scratch or have a following that hasn't turned into sales yet.