Website Audit: Turn Visitors Into Enquiries

About this workshop

This in-person session is open to VIC businesses in the Digital Solutions program. Not registered yet? Takes 2 minutes here.

If people are visiting your website but not enquiring, booking or buying, the design usually isn’t the problem. More often, it’s not clear what you do in the first few seconds. Maybe there’s no obvious next step. Or maybe visitors have a question your site doesn’t answer, so they leave to find a business that does.

In this hands-on workshop, you’ll audit your own website using a step-by-step guide built around the key elements every high-converting website needs. You’ll work out what’s working, what’s getting in the way, and which fixes will make the biggest difference. Then you’ll start making those changes in the room, with the presenter on hand when you get stuck.

This workshop is designed mainly for service businesses, but product businesses will get plenty out of it too, with examples for both throughout.

Please note: a laptop is required for this session, only 15 places available.

What you'll learn

• How to check whether a new visitor understands what you offer and who it’s for within the first few seconds
• How to spot the questions and doubts that stop people getting in touch, such as price, process or timeframes, and answer them on the page
• How to use proof, like reviews, photos of real work and credentials, so visitors trust you enough to take the next step
• How to make your enquiry, booking or checkout process as easy as possible, including what happens after someone hits submit
• How to prioritise your fixes so you work on what matters most first

What you'll leave with

• A completed audit of your own website, done during the session
• A prioritised list of fixes, ranked by impact
• At least one improvement started or finished before you leave
• Feedback from the presenter and other business owners in the room
• A guide you can reuse to audit your site again, or check the work of a designer or developer

Who it's for

This workshop is for small business owners who already have a website that gets some visitors but doesn’t bring in as many enquiries, bookings or sales as it should. This workshop content is designed more for service based businesses, but product based businesses will also benefit.