Shirley Wu Jewellery

Shirley Wu Jewellery is known not only for its distinctive handmade pieces, but also for its sought-after jewellery-making workshops that bring people together to create, connect and share stories. What began as an experimental passion project in 2020 has grown into a thriving creative business - one that is now reaching new audiences across Adelaide and beyond.

As demand for her workshops and unique designs continued to grow, Shirley realised she needed a stronger digital presence to keep up. Her existing website wasn’t communicating her offering, her marketing lacked consistency, and she felt unsure how to position herself as a business owner.

To take the next step with confidence, Shirley joined the Digital Solutions Program, delivered in South Australia through Melbourne Innovation Centre’s partnership with Adelaide Business Hub. This long-standing collaboration brings together deep regional expertise and practical digital capability to support business owners like Shirley with personalised, hands-on guidance.

The Challenge

Shirley’s work is deeply rooted in her own story - blending cultural heritage, personal experience, and creative experimentation. But translating this rich artistic identity into a clear digital brand proved difficult. She needed to:

• Improve her online presence
• Build a website that reflected her business
• Strengthen her marketing strategy
• Gain clarity and confidence in presenting herself as a business

“I struggled with social media consistency, didn’t have a marketing plan, and my website wasn’t communicating what I offered,” Shirley shared.

The Solution

Through one-on-one mentoring with Quisk and a series of Digital Solutions workshops, Shirley learned the core digital skills she needed to move forward. This included:

• Planning and scheduling content
• Running ads effectively
• Measuring digital performance
• Refining her website to better showcase her work
• Developing a clear, sustainable marketing strategy

The Impact

After launching her new website and implementing a weekly social media schedule, Shirley saw immediate and measurable growth, including:

• 12,000 additional views
• 185 more interactions in just six weeks

These digital improvements have already translated into:

• Increased workshop bookings
• More customer enquiries
• Greater confidence pitching collaborations
• Successful applications for new creative opportunities

Shirley is now thinking strategically about her next steps, including establishing a permanent workshop space in Adelaide’s CBD and expanding her e-commerce reach nationally.

Advice for Other Small Business Owners

“Don’t underestimate the power of a strong digital strategy. The Digital Solutions Program turned what felt overwhelming into clear, actionable steps, and gave me the confidence to grow online and offline.”

A Stronger Digital Foundation for Growth

Through our partnership with Adelaide Business Hub, the Digital Solutions Program empowers South Australian business owners with the tools, knowledge and confidence they need to thrive in a digital world. Shirley Wu Jewellery is a powerful example of how personalised mentoring and practical digital support can transform a creative business and open the door to new opportunities.

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