It’s clear that founders in our community are hungry to cut through the noise. We were joined by content experts, the incredible Fizaa Chaudhary from TikTok Australia and the brilliant Georgia Davies from Pulp Digital, to pull back the curtain on what is actually moving the needle in 2026.
Our recent International Women’s Day event didn’t just meet expectations—it sold out in record time.
It’s clear that founders in our community are hungry to cut through the noise. We were joined by content experts, the incredible Fizaa Chaudhary from TikTok Australia and the brilliant Georgia Davies from Pulp Digital to pull back the curtain on what is actually moving the needle in 2026.
If you missed out on a seat, don't worry. We’ve synthesized Georgia’s top five strategies so you can start applying them to your brand today.
If your content feels like marketing, people will scroll past it. The fastest-growing brands right now aren't "posting about their business"—they are treating their accounts like a show with recurring themes and real stories.
There is a common myth that authenticity means low production value or oversharing. In reality, authenticity is about alignment. Does how you show up and what you say clearly reflect your specific point of view?
The most effective content doesn't come from chasing the latest trending audio; it comes from your own experience and opinions.
You can have a world-class idea, but if people don't understand why they should care within the first three seconds, they’re gone. Georgia recommends a simple four-part structure to drive watch time:
Hook $\rightarrow$ Context $\rightarrow$ Conflict $\rightarrow$ Payoff
This sequence creates the tension and resolution that keeps a viewer engaged until the very end.
You don’t need to reinvent the wheel every Monday morning. In fact, trying to be "too creative" every time can lead to burnout. Clear formats and a recognizable brand voice build momentum.
Growth doesn’t come from simply posting more. It comes from being clearer, more consistent, and easier to follow.
Georgia and the team at Pulp Digital are masters of this craft. You can explore more of their work here:
The fact that our IWD event sold out so quickly is a strong signal: founders are ready to master this space. You’re not alone, and you’re in good company.
We’ll be running practical, expert-led sessions like this throughout the year. As a free MIC Business Club member, you’ll always be the first to hear about them. Join Today
We want to build the tools you actually need. Take one minute to tell us about your business here.
As a thank you, we’ll send you our latest MIC Founder Playbooks:
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