Your website should be working as your 24/7 salesperson, helping customers find you and trust your business. But a few simple mistakes can hold it back. We asked digital experts to share some of the easiest ways to improve your online visibility. Here are their six top SEO tips 🚀
As a business owner, your website is your 24/7 salesperson. It should help customers discover your business, understand what you do and take the next step.
But if you’re making these common mistakes, that salesperson is basically asleep on the job. It makes it much harder for people to discover your business via Google and emerging AI search.
We asked our digital experts to share some of the simplest ways to improve your online visibility - here’s their six top SEO tips: Â
People buy from founders they trust, not faceless corporations. Adding an About page, team page or founder profile can help customers feel more confident about who they are dealing with.
Google and other search engines can’t reliably ‘read’ a photo or graphic, so don’t use images for your titles, use real text so you can be indexed.
Use ‘Action Keywords’ (like Hire or Buy) and clear buttons. Tell people exactly what to do next.
If your text isn’t readable or the site breaks on a phone, you’re losing 60% of your traffic.
Fix it today.
Use H1 tags on your main title and H2 tags on your subtitles. Make sure the main website title (the H1) is clear about who you are and what you do.
Tools like Analytics, Search Console and Google Business Profile help you understand how customers are finding your business online, providing the data you need to make decisions. If you aren't measuring it, you can’t grow it.
In 2026, traditional SEO is just the first step - you need to make sure your site is also ready for AI-powered search..
👉 Download Melbourne Innovation Centre’s Modern Search Guide and learn how to stay visible in both Google and AI search.
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